Yeah, I guess I wondered if the, um, less-than-educated masses (

) would just punch it into the snow, look at the readout, shrug, and drop in anyway. But I wonder pretty much the same thing about avy air bags and even beacons.
It's pretty spendy, and for at least the first season they're only selling it to professionals, so there's that. But I hear that wealthy yuppies are flocking to the backcountry, so maybe they'll sell a buttload when they put them on the open market.